Data automation-Have you started?

Technological competitiveness

With the growing technological development in the market, companies seek ways to generate competitiveness in their areas of operation, adapting new technologies in search of better performance in this digital age. Adopting increasingly intelligent and optimized tools and software, Strategic Planning becomes increasingly efficient, assuming a role of paramount importance in business decision making, whether in the short, medium or long term.

In this way, automation has reached organizations' internal environments to:

- Reduce costs;

- Automate services;

- Propose smarter metrics, ensuring even better results.

Want to know how? So, read the post until the end and learn how data automation is gaining more space in the market and in the routine of corporate activities.

The importance of data analysis

Before we begin to effectively highlight the importance of automation, we need to understand the current contexts that involve an organization’s data analysis.

According to the book on Business Intelligence, published by author Cindi Howson, vice president of Gartner consulting, an entrepreneur usually spends on average two hours a day to seek and analyze relevant information to the organization.

In this context, it is important to understand that service optimization is very important for a company to be able to generate competitiveness in the market. Therefore, it needs to seek methods and resources to transform data into information that is useful.

Thus, we can infer that the ability to analyze and interpret information and take the necessary measures is crucial for businesses that work with activities that have accelerated changes. However, to a greater or lesser extent, any business is data-driven.

Organizations that rely on efficient strategies to collect and interpret data ensure excellent financial returns. Thus, making constant improvements, updating new market trends, optimizing procedural tasks and getting to know your target audience better, the chances of creating more interesting offers are much higher.

What is and what is the importance of Automation?

First of all, defining the concept of activity automation can be quite comprehensive. But in general, we can define it as the automatic execution of tasks through intelligent software, which perform repetitive tasks that were previously manual, without the need for human interference in their processes.

In addition, it can be addressed within Process Management, applying in different activities. In the IT area, for example, automation is used as a way to streamline operations and, consequently, greater results in the infrastructure.

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Introducing automation in activities that contribute to decision making

Now, let’s list some benefits that are generated when we invest in automation as a strategy to generate competitiveness in the market. Check out below which are:

1.Simplification of procedures

One of the main challenges facing organizations today is the collection of information for decision making. Over time, manual processes tend to be increasingly bureaucratic and slow, negatively affecting productivity.

Thus, we can understand that software and other tools for automation help in eliminating obsolete steps, reducing labor costs and leaving employees more free to perform other tasks.

2.Centralization of information and security

Together with IT services, automation can provide information centralization, making data accessibility efficient.

With cloud computing services, also known as cloud computing, any employee with prior authorization can access information and documents relevant to the company from anywhere in the world. Just have access to a device with internet access.

When we mention the benefits of cloud computing, we can see the importance of standardizing activities in the centralization of information, since it allows the reduction of errors resulting from distortions for the measurement of results through data collection.

In addition to all practicality, the centralization of information also offers ample security, since it is possible to observe the flow of information being shared and the identity of all users who are active in this type of system.

  1. Comprehensive analysis

    With a more optimized data collection, it is possible to organize them efficiently, making reports can be done in detail. With the help of automation, there are systems that allow the entrepreneur access to information in real time, providing a broad vision of operations.

    Thus, it is possible to eliminate small bottlenecks, whose actions directly interfere with the yield of production and the quality of decision making.

    4.More informed decisions

    With the integration of automation in activities and the consequent improvement of processes, the company gains much more in agility. Thus, we can understand that the shorter the time to collect data, make analyzes and seek hypotheses, the greater the possibility of finding adequate answers and substantiated bases to qualify decision making.

    5.Deep knowledge of the target audience

    By searching for data in internal records, such as ERP, BI, CRM and even external sources such as Facebook, Instagram, Twitter and other social networks, it is possible to know even more the behavior of your audience, analyzing their pains, needs, desires and behaviors, price of products or services similar to what the company in question offers.

    With the support of methodologies, specialized tools and automation, the Marketing area, together with the Business Intelligence area, can work together to create campaigns that reach the ideal audience.

    In addition, this "partnership" also offers informational materials for the product and service development sector, making the commercial area more competitive and intelligent.


As we have seen, traditional models of market data analysis, as well as internal activities to guide decision making may not be more advantageous for companies seeking to lead their field and compete efficiently in the market.

It is necessary to mitigate services, optimize activities, reduce costs and collect data efficiently, making it possible to interpret information quickly and contribute to a more assertive decision making. This is definitely the real role of automation in companies.

Team of commanders, experts prepared to take insights from the market and transform into relevant content